When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keep in mind that the more searches on a given keyword, the more competitive it may be. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must.

Ridiculous rules about page rank

Your Title Tags are far-and-away the most important places to put your keywords. Brandparity means quality becomes less of a concern because consumers perceive only minordifferences between brands. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms.

How to survive your first encounter with search queries

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn't matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic.

What is an integrated marketing communications program?

SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Who wants to chase links for months, only to see no real SEO success at all? Gaz Hall, a UK based SEO Expert, commented: "Remember, Google is looking at your pages as a machine, and it's a straight code and copy read."

The death of authority sites

Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? You can make up a new keyword and add it to your page, but it's unlikely other web pages will add your keyword.