There's almost always some ranking volatility when a new update is released, but for some reason, this has become associated with ranking drops and penalties. More importantly, Boston set a tone for the series of updates to come from Google, known as the "Google dance." These Google dance updates were small yet significant monthly updates that changed any number of things in Google's core algorithm, from how authority is calculated to major index refreshes. But, ultimately it is content in form of blog posts or videos that attracts users and customers in the first step of the acquisition funnel. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user.

The hidden agenda behind dynamic pages

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. The debate over the importance of E-A-T 'an acronym for Expertise, Authoritativeness, and Trustworthiness, made famous by its inclusion in Google's Search Quality Evaluator Guidelines' will likely rage on for a while to come. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience - in other words, don't make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Plus, using credible sources in your content will develop your reader's sense of trust while cementing your credibility.

How does Duck Duck Go deal with static pages

Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. When the layout and content are not appealing, around 38% of users stop using a website, according to a survey. People will often forgive mistakes made by companies, but they will not forgive insincerity. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand.

Concentrate on actionable web crawlers

Google doesn 't want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven't paid for and it wants to see deep, relevant and interesting content. Take great care of your users and Google should take great care of you. To help you make the most out of your Ahrefs subscription, we asked 97 marketers to give us their best tips for using the tool. According to SEO Consultant, Gaz Hall: "If you get too far into the SEO rabbit hole you'll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc."

Take the stress out of canonical URLs

This should come as no surprise given that a recent BrightEdge study found that 57% of web traffic comes from mobile devices. When you do the same search queries over time, it will start to become clear what is trending up and down. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren't searching online to look at pretty websites. They're searching online for a specific reason and if you meet their needs then there's a good chance that they'll make a purchase from you, either straight away or in the future. Similar to the title, the alt attribute is used to describe the contents of a PNG file.