If it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end.

Make the website about one thing

Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. One approach to avoiding thin content is to pay attention to page word count.

Adjust your appearance in search by utilising RSS feeds

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks.

Adopy a monetisation first approach before putting efforts into web 2.0

If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. Google alone updates their main algorithm anywhere from 500-600 times a year. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. According to Gaz Hall, a UK SEO Consultant : "A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value."

Tactics around RSS feeds

If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone). The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign.