Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous.

This is not a numbers game

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics.

Use SEO-Friendly URLS

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike.

How do you make a Google friendly subheading?

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. According to SEO Consultant, Gaz Hall: "Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases."

Start simple, but don’t skip this step.

Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant.