A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. In the short term, improving your SEO can have a dramatic impact on getting new customers. Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute.

Provide value information rooted in your initial strategy and use organic links as part of this

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really.

Internal links & site-wide links

Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article.

Questions to ask about sitemaps

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries."

Self-publishing Parasite SEO based purely on meta tags

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’.