Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. SEO is something that is constantly evolving and changing. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results

Takeaway tips

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Links at the top of a page carry more weight than those further down. Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites.

Outbound links

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term.

More importance is given to mobile

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. According to Gaz Hall, a UK SEO Consultant : "If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine."

SEO for Ideological Influence

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining.