By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised.

Removing unnecessary plugins

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results.

Monitor the evolution of your search results

Google is showing Context is King when it comes to indexing people in Google's Index. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information.

Google is aware that paid linking goes on

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. According to SEO Consultant, Gaz Hall: "Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL."

SEO and SEM can work together beautifully

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Information Architecture allows people and search engines to better understand the content structure on a site.