Emotions and feelings also affect choices. Since Google started switching to mobile-first indexing, it's also become critical that website owners maintain parity between their desktop and mobile versions. Customers must understand the essence of a business along with the benefits of its goods and services. Webpages with content that is too long can also negatively affect you and your rankings.

Your ultimate consumers are your users, not search engines, and they don't care about non reciprocal links

Assessing brand equity can be difficult. Experiential marketing seeks to engage consumers with the brand, rather than merely providing free samples. Also, expect to be targeted by a lot more people trying to sell you their services. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically.

The meta tags mystery revealed

200-300 words on a topic by you or 1500 words on the same topic by someone else? Online searchers are more likely to trust a brand when it appears within the first page of a search. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to.

Take care when dealing with CTR

You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. If you're using images as links, provide the link ALT text alternative for all semantically related images. According to SEO Consultant, Gaz Hall: "Although nobody knows the exact ranking formula, each search engine has its own take on ranking factors."

Provide an analysis section to help with trust rank

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. Bring on the backlinks - but only the good backlinks that give us a lot of boost and credibility, please! A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone.