Paid link-building is considered black hat SEO and is likely to incur a penalty. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

What does your audience expect from you?

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. You will never get enough traffic on your website. That’s the human nature. We always strive for more. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images.

Social shares play a huge role in content trustfulness

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos.

Domain Age Is More Important For Backlinks

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these."

Press Releases and Backlinks

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them.