For people who track their site's ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! Instead, diversify your sources and spread your links throughout them. According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content elsewhere, it will randomly select a "canonical" version to index. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected.

The infamy behind dynamic pages

In SEO, having a decent 'fresh' rating doesn't mean you've got a cool new pair of sneakers you want to show off. It's the practice of updating your content, adding little tweaks to make sure it remains relevant. There really is no alternative to great content, and that will also be the case next year. Meta tags are the HTML elements that search engines and visitors find your content. It's what they can see in a search engine and thus, it's important to add value in a limited number of characters. First, it's because they're cheap.

How to deal with forums

Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Why not search the keywords before you write your blog post? Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. Are you just starting out ?

How to reinvent content without looking like an amateur

All SEO profs do their best to make such links look natural, as Google relies only on backlinks that are considered as natural. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the grand scheme of things. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way."

Pay particular attention to cloaking when performing an audit

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Today, content is about so much more than blog posts. Getting your SEO dialled in for your Small Business Website will improve traffic yet we must understand those users to truly maximise results.