Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Doing so will dramatically bias outcomes in your favor. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results.

Work Hard and Success Will Come

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool.

Earning backlinks from multiple domains is invaluable

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Google continues to use natural, quality inbound links as a main ranking factor. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.

Find the Right Keyword to Content Ratio

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Google is constantly evolving to better understand the context and intent of user behaviour. It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself. Gaz Hall, a UK based SEO Specialist, commented: "Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO."

Optimization ensures the Website publishes unique, valuable content

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Updating content across a site should be a priority as Google rewards fresher content for certain searches. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user.