There is no optimal number of words on a page for placement in Google. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture.

Use Internal Links

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page.

Take all the data you get

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches?

Search volume

Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. According to Gaz Hall, a UK SEO Consultant : "All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?"

Optimising Your Website is Not A Guaranteed Traffic Generator

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Your Title Tags are far-and-away the most important places to put your keywords.