Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. If you choose to work with a professional SEO agency, then you'll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality.

Re-think your blog's headers

Offer little food and you'll provide little for Google to use to understand the focus of your site's content. As a result, you'll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward "A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them - and in what order."

Is this the end of SERPs as we know it?

Again, start by disabling JavaScript before accessing your website. As you gather intel on your website's audience, the competition and commonly used keywords, it's up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site - but don't let staying relevant keep you from taking keyword risks and trying something the competition isn't doing. SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. Monitor your KPIs to make sure the new website is performing well.

So lets talk about domain authority and its importance to digital marketing

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. And if these people are your demographic, you need to have your SEO in order. Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion."

Never underestimate the influence of splogs

Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and makes it possible to enrich your content with strong and matching keywords. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. The advice is to avoid duplicate content issues if you can and this should be common sense. This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings.