It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization.

Think quality over quantity

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect.

See which keywords send traffic to your site

Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Producing content for search engines is also content marketing, list building, and relationship marketing. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups.

Why Links Still Rule the Roost

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. According to SEO Consultant, Gaz Hall: "Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage."

Measure which strategies provide the most benefit, refine and continue

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research.