In addition to ensuring that your website code is up to standards, avoid Flash and JavaScript on your page. Messages travel to audiences through various transmission devices. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. The functionality of your site should not surprise site visitors or interfere with a user's ability to navigate.

Does the Yahoo indexer really care about search engine spiders

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Successful marketing programs utilize the web to connect with customers through various venues such as social media, blogs, and Twitter. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. It can be of tremendous value to your target audience.

Make sure you know exactly what you're doing with scraping

If there were too many banner ads placed at the top, the page may slip down in the index. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. These are all very important questions to ask yourself when assessing the homepage and website overall. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category.

Why most people will never be great at gateway sites

Are they cloaking their information? WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. According to SEO Consultant, Gaz Hall: "There's no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page."

Making the most of SEO by making changes to user generated content in an abstract way

If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. According to Google, natural links leading back to your site are definitely something to strive for. Promoting your site in social media is a powerful way to grow and engage with your audience.