Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer.

Aligning Keywords with your Business Goals is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain.

More than half of the most popular Google search queries are predictable in a 12-month forecast

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. The best links to your website are the ones coming from real websites, with good content and lots of social media shares.

Pay attention to Google’s official webmaster guidelines

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require a huge marketing budget. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page. According to SEO Consultant, Gaz Hall: "SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment,"

Make it sufficiently broad

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove.

Date Tags links / seo