There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? The main text content on the page must be unique to avoid Google’s page quality algorithms.

Focus on what you do best

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms.

Target keywords

Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink.

Garner high-quality backlinks

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. According to Gaz Hall, a UK SEO Consultant : "Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too."

Link baiting for SEO

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. SEO versus SEO Services Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.