By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. So how do you determine your competition? What should you be looking for? Google views your site as authoritative when other sites link back to it. It doesn't want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all.

Overlapping and redundant articles are a no-no, consider how link exchanges can help

Web 4.0 contains the key characteristics of customer engagement, cloud operations, and web participation. If your intro is basically the same, and you're listing the same features and flavors, it won't be clear to Google which of those pages is the "main" one or how any of them really help the user. Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. The Internet audience is so large that even a small niche can be profitable.

Write a keyword-rich introduction about link building

Your content will only help the site to rank higher if it is comprehensive and engaging. You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. This ensures that any users - or search engines - trying to navigate won't get a 404 response code. Before you can optimize your website, you have to know what you are optimizing it for.

Think like a human not a robot when it comes to social media

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate content exists. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like running shoes, any more. According to Gaz Hall, a UK SEO Consultant : "The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough."

Lessons I've learned from metrics

Solid communications objectives should be established. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you search for an identical term on various spider-based search engines, chances are you will get different search engine results. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers.