The strength from your high-ranking pages will pass to your lower-ranking ones, and might be just enough link juice to boost its rankings in SERPs. The easiest way to correct this is by using 301 redirects, but whichever format you pick-standard or www-make sure it stays consistent throughout all your pages. For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. Google?s reliance on alt text keyword placement to accurately understand the contents of images is becoming smaller every day with advancements in machine learning.

How to focus on text links

If your meta description satisfies their intent better than any other result that appears, then you have just won the battle to attaining their attention enough to click on that result. This is an "indirect" ranking signal, and there are many examples of how these can come to pass. There are a number of off-page optimization strategies that can improve a website's competitiveness within search engines. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you've got to create epic content or "10X Content". Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content.

The truth about javascript

Despite these differences, many millennials are passionate about brands that support causes and the environment. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. In SEO, having a decent 'fresh' rating doesn't mean you've got a cool new pair of sneakers you want to show off. It's the practice of updating your content, adding little tweaks to make sure it remains relevant.


Traditional keywords are remnants of an obsolete strategy. Your marketing copy must establish a relationship that breaks through the boundary of the screen. For example, pages that are mobile optimized and those that load quickly tend to rank higher than those that aren't and can't. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You don't convert customers from this traffic, and ranking high for this particular keyword is essentially fruitless."

Less is always better when it comes to SEO campaigns

Absolutely, you can use online guerrilla techniques for B2B marketing. Each page deeper you get into the site, the more specific you can and should be. It's static, concise, offers a breadcrumbs trail for the blog, and accurately describes the content of the page with relevant keywords. It's unrealistic for many ecommerce sites.