While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy - in-depth content is a big indicator of quality. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines.

Unexpected ways local search can impact your marketing efforts

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Even if you're working with a small team, it can be extremely useful to ensure that your content is proofread by somebody else before you hit the publish button. It could be anything from Google changing the way it looks at a certain type of link, including a new major update to their algorithm, or even recognizing something new as a ranking factor. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower.

Duplicate content checks

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? Link building is still an effective way to up your website's SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand's online presence, get more website visitors, and start increasing sales. Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. Backlinks are hyperlinks that point back to your website.

Search engine health checks should look at scraping

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Another issue that a lot of sites face is an issue with taxonomy pages being indexed. You can also include "no follow" tags on the internal links to these faceted urls to reduce the chances of getting them crawled. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Link building is the aspect of getting other pages (preferably quality and relevant sites) to link back to your website content or pages."

Learning about metrics is not difficult if you have a good teacher

As I mentioned, there are a lot of factors that go into producing top rankings and having the perfect URL is just one of them. It's the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. You've got to understand that authority, niche-specific and generic blogs that publish related content can do the same.