A helpful way to think of header tags is by comparing them to a table of contents for a non-fiction book. Competitors might enter a market and usurp a brand's position. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. Is all Flash bad?

Accurately summarize the page including details of long tail search

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that's why they are called backlinks! Why? Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site.

Think like a human not a robot when it comes to comment spam

You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. Google uses headers to create its own bulleted and numbered lists featured snippet results. Links from other sites to yours not only yield visits from prequalified prospects, but also enhance your search engine ranking.

Short Story: The truth about organic links

This part of why having a blog can help build authority. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn't. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at the top of a search page if users use specific keywords and visit your website. According to SEO Consultant, Gaz Hall: "Your customers are online. If you let your limited budget keep you from being easily found online, you'll lose out on business and customers. You may believe you can't afford to do SEO, but the truth is you can't afford to ignore SEO even more. "

Learn how to start with SEO campaigns

Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Set your images' height and width to what you actually need instead of leaving them untouched; save images in the format that yields the lowest file size; compress images to further reduce the size. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it's also in your code a little, or in your file name.