A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources.

Content distribution best practices

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors.

Do an audit of your existing site

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Keyword research is one of the highest return SEO activities that is essential for your marketing success.

Big Brands Burst to the Top

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. SEO changes quickly. Information that was true six months ago, may not be true today. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Gaz Hall, an SEO Expert from the UK, said: "Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way."

Layout and formatting

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Google continues to use natural, quality inbound links as a main ranking factor. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand.