Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).

Good Content Will Still Need ‘Optimised

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. The way in which consumers search with be noticeably changed by digital assistants.

How do backlinks help SEO?

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign.

Do you find it difficult to check your off page factors on your web page?

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy."

Keyword groups are ready already

A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales.