The easier it is to read your content, the more likely it is that your readers will share it. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Maybe the URL is broken in the email itself, but a simple server redirect could fix it.

Start simple, but don't forget SEO

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results

Its all about landing pages

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy.

I bet you didn't know this about doorway sites

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. Targeting the wrong keywords is one of the worst mistakes that you can make in a business. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social."

Keep an eye on cloaking

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. That information alone will tell you a lot about what you need to do for your site. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. Each project should be treated like a special snowflake.