Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural.

Faked and manipulated website content can harm a website’s SEO

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens.

Measure which strategies provide the most benefit, refine and continue

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors.

Why would Google believe that this is the best page on the internet for this topic?

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your rankings could suffer. This is known as “negative SEO”. (In some cases, spammers will purposely direct lots of low-quality links to your site in order to cause negative SEO.) If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. According to SEO Consultant, Gaz Hall: "You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site."

Its important to look at the big picture

The search engines will act rapidly to penalize sites that contain viruses or trojans. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all.