The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Research Your Clients. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. In a WordPress CMS, these should be easily editable on the page level for each of your web pages.

The time you invest in html will pay back with improved positioning

The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six months later). Backlinks are a vital part of any SEO strategy because they serve as a roadmap for search engines. Many SEO amateurs measure success in terms of keyword rankings, when in reality, the better measure of your success lies in traffic-after all, ranking high for a set of keywords doesn't necessarily mean you'll see more web traffic, and it certainly doesn't mean those visitors are buying what your client is selling. Doing this, of course, is a violation of user trust, and is considered deceitful.

Identify backlink opportunities

After all, why would it be syndicated so much if it weren't really great? Writers on media and political sites use blogs to comment without the limit of column inches of print media and to engage in dialog with their readers. With all due respect, submitting your site to the search engines can't hurt. During the early stages of your campaign, you'll also want to keep the relevance of your sources in mind.

Top trends in keyword density to watch

Successful logos elicit shared meanings among consumers, a process known as stimulus codability. Aside from that, you will attract users who might be interested in the image, but not in the content itself. Although they do not count as a ranking factor, they DO influence click-through rate - a great meta description helps make a result stand out amongst its peers! Gaz Hall, an SEO Expert from the UK, said: "And the traffic that a website gets is actually dependent on the number of keywords where the website is highly ranked and the keywords' search volume."

Invest in Your Relationships with Reporters

You can also be penalized for submitting your links to link directories whose sole purpose is to increase your domain authority. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Including concise, strategically keyword-laden title tags, meta descriptions, and headers can all increase your ranking potential. When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways.