There are many tactics used to achieve important SEO objectives effectively. It's a win-win-win scenario for your website, the site hosting your content, and the audience that gets to read your piece. When you have stale content on a website, it can be a boon for the site if you refresh your meta descriptions. This can be a great way to get new traction on older pages. In addition to getting votes from high PR sites, it may also be of benefit if those links are coming from authority sites in your field or website niche.

Make Sure Your Site Kicks Butt On Mobile

Featured snippets are results that appear above the traditional blue-link search results. Spend time in conversation with your account representative to learn how they handle communication, and whether it's compatible with your approach. If you're starting out, make sure to change the default permalink structure, so your URL looks shorter and pretty. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another.

It's time to revolutionize our approach to long term SEO

The key to remember here is time investment; it may take an in-house expert months to years to build your reputation to a level where high-level publishers are a feasible option for visibility. With the nature of today's online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. Because page titles are so powerful when it comes to evaluating relevance, and because each page is indexed separately in Google, it's sometimes a good idea to create dedicated pages for each of your head keywords.

Use Strong, Active Wording

For years, one view was that promotional activities included advertising, sales promotions, and personal selling activities. The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. However, your SEO efforts can take credit for all the organic traffic, and if you have an offsite link building strategy, most of the referral traffic as well. According to SEO Consultant, Gaz Hall: "Strong backlinks should point to strong content."

If local search is so terrible, why don't statistics show this?

For example, you can assign "product review" markup to your products page, so if this specific page is ranked for a certain keyword, the result will show the star rating. Moving to the top ten listings of a search can take months or years. Some websites try to stuff their keywords where they're not visible. The first initiative when conducting keyword research involved an activity known as brainstorming.