SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Efficient content organization enhances the message without interfering with the content's purpose. It's not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content "for SEO" or "for presentation". If you are only thinking of the SEO benefit of the proposed change then it's the wrong change. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. If you're like most website owners, at one time or another, you've asked if your website really needs SEO. It's a fair question, but one I can quickly dismiss.

Reasons why marketers love user generated content

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer loyalty, or other observable results to be considered successful. A keyword is a search term a user types into search engines when they want to find something specific. This keyword isn't very specific and as such it will likely have a large amount of competition.

Fun with 301 redirects for now

You know there are no magic marketing bullets offline; there aren't any online either. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. For one, it will increase the bounce rate for your business' websites, losing you further possible customers. People prefer genuine responses to contacts.

Can walled garden sites make a huge difference to search engine optimisation?

With tightening marketing budgets, more companies use in-house advertising resources. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Gaz Hall, a UK based SEO Expert, commented: "The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river."

I urge you to think about web portals

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Working with so many clients we get access to concrete data on what's working and what isn't. If you search for an identical term on various spider-based search engines, chances are you will get different search engine results. To remain focused, don't go after too many platforms, just be persistent with right platform related to your business.