Different variations of this method abound. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. All links to external websites should be valid and working. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent.

Do not optimise for irrelevant keyword searches.

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Once Googlebot is on your site, it crawls each page in turn. When it finds an internal link, it will remember it and crawl it, either later that visit or on a subsequent trip to your site. Eventually, Google will crawl your whole site. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on the first page, how do you do that? Simple, on page SEO.

When your use of scraping becomes obsessive

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. Seemingly random things become less so within the right context. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation).

Should more importance be given to hits for search marketing?

It’s one of the great things about the field. Many global organizations embraced hreflang. List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail. Gaz Hall, from SEO Hull, had the following to say: "A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search."

I urge you to think about backlinks

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients.