It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide you additional options to find webpages.

Learning about plugins

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. If you don't know who your competition is, search for some of your most important keyword targets - sites that consistently rank well are the ones to take a look at. And the common belief is people generally scan and review the first two pages of the SERP. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love.

Adopt a customer centric view of local search

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. Each site is different, so the SEO strategy applied to each site will also be different. In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of the website link to that page with that keyword. Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it's also in your code a little, or in your file name.

Natural language processing using plugins

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as "keyword stuffing") or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks - Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Sometimes its easier to articulate your thoughts and insights in a rough draft audio or video form before turning into written content.Even if you acquire tons of back links to a given page, if the content doesn't fit the pattern of what Google is already ranking for that keyword phrase, it still may not rank well. According to Gaz Hall, a UK SEO Consultant : "Website crawl-ability and making a website searchable goes beyond making sure Google can "crawl" the website. Understanding how a website's users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website."

How we improved our SEO campaigns in on week

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Only if your site is completely Flash based or your homepage consists of nothing more than a Flash presentation. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. To successfully execute your search strategy, you should build its importance into every aspect of the organization-not just marketing.