Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. In the early days of search, link building was a breeze. Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error.

Make SEO a priority

A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can 'satisfy' and the better chance you can rank higher in the long run. Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length.

Succeeding in SEO means paying attention to web crawlers

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads-and you won't be able to continuously improve your SEO campaign. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. The size of an individual's social network does not always correlate with the extent of her influence. It should help you to create a continual lead generating machine.

The hidden agenda behind 301 redirects

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking ranking and subsequent high website traffic. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. What's even better is that they can be a great way of attracting relevant traffic to your site as well. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Backlinks are clickable links that essentially hold the World Wide Web together in one piece."

How to turn authority sites into success

There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Website owners need to carefully examine which search engines they want to target. You can create an "everything you need to know" blog post based on a unique topic and include everything there is to know about it. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).