Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what's best for the visitor. The more digestible your text is, the more people will read your articles. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. Attitudes reflect an individual's personal values.

Adopt a monetisation first approach before putting efforts into rankings

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. Twitter's users are more racially diverse than the internet as a whole or Facebook. However, they're both content issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. Just make sure your keywords accurately describe your page's content.

Using Traffic Estimation Tools

Universal concepts and methods of testing can be applied to most sites, but each case is unique. Duplicate content refers to a webpage's content that appears in more than one place on the internet. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much?

Dealing with Google negativity in relation to doorway sites

As its name implies - it is timeless. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Think PowerPoint style, not essay. Gaz Hall, from SEO Hull, had the following to say: "The first sentence on the page is called the lead."

How to really understand quality

The most famous web directory, Open Directory Project, boasts 4,576,062 URLs in its listings at the time of this writing. On-site optimization is all about publishing awesome stuff in the first place. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'.