Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Currently more than half of searches account for mobile devices. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs.

Leads are the lifeblood of a business

Progressive SEO means technical, analytical and traditional marketing all rolled into one. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority.

Natural building blocks for your site

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic.

Get a Column on an Industry Publication

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Mobile is becoming more popular every year. Gaz Hall, an SEO Expert from the UK, said: "Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. "

How do you make a Google friendly website?

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back…