Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Search engines have a limited ability to recognize images, animation, video and audio. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right?

SEO can help you with your offline sales

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress.

How are you supposed to audit your site?

Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords.

Review your content creation plans and make adjustments

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Gaz Hall, a UK based SEO Specialist, commented: "Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy."

How Often Should You Update Your Content?

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page.