Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Head and long tail: What's the difference? In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors.

All you wanted to know about content but were afraid to ask

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. The convergence of SEO and content has been a driving force in marketing for the past few years. How do you find people who value SEO enough to pay your prices? What if your competitor is way more descriptive and helpful?

Avoid buzzwords and technical jargon

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Ideally page titles should include the search term for which the website has been optimized. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future.

A do-it-yourself guide to RSS feeds

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Do your homework. It will pay off. It’s important to get the basics right and that means proof reading every page before it gets published. Gaz Hall, from SEO Hull, had the following to say: "If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain."

Headings and dynamic pages

Few people, however, understand how search engines actually work. So, accordingly Seo technique should also be changed otherwise Seo will dead. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm.