META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Old school of link building has some improvisations. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. Your website is your primary marketing hub. Make sure the content is great because you'll convert more customers and Google will like this as well!

Learn to do white hat SEO like a pro

However, the first few results are for authoritative sites like YouTube and Wikipedia. An authority website doesn't necessarily have to be one of the usual big publishers. If you're a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. You can also use meta robots 'noindex,follow' directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google's index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and there is no explicit need for Google to follow the links to find content. The more quality links you have, the more popular your site will be.

Be mindful of social media

The same goes for great content that gets unnoticed. Each month, work with one of your clients to produce content. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better.

Making the most of SEO by making changes to meta tags in an abstract way

Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Brand equity opens doors to foreign firms, brokers, and retailers and provides privileges that products with low brand equity cannot obtain. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Gaz Hall, from SEO Hull, had the following to say: "The best measure of your content's value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google's search results pages, it probably has high quality, "thick" content that Google likes."

Guide mobile users accurately - don't just rely on meta description

You can never copy them, of course. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. To reduce costs, careful coordination of marketing efforts should occur across countries.