At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet.

See the content whose rankings are high on the pages

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages.

Invest in SEO

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines.

Link Intersect for SEO

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site According to Gaz Hall, a UK SEO Consultant : "Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason."

Google wants to see that people are spending time on your website

Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Search engines simply want to deliver the most relevant results to their users based on search queries. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now.