For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive.

Keyword clustering examples

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Despite all the changes, the fundamentals of search engines remain the same.

Offer relevant, useful and original content

Your Title Tags are far-and-away the most important places to put your keywords. t. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content from websites. Whatever the specific tactics or methods used, this process is known as indexing. Indeed, search engines attempt to scan and index the entire online universe. By doing so they can show you the relevant information when you search for it. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too.

SEO has truly come into its own as a marketing channel

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google is getting better and better at recognizing content that truly is useful to people."

Google Loves Diversity

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing."