Stick to these good practices and you’ll be on your way to free traffic. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve.

What is your unique selling point (USP)?

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered.

Find Keywords People Already Use for Your Business

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so.

Consider your URL structure

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Gaz Hall, an SEO Expert from the UK, said: "Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in."

Geolocation

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant.