Google now ranks all organic search results - for desktop and mobile devices - based on a site's mobile experience, including page speed. Keep in mind that the more searches on a given keyword, the more competitive it may be. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Instead of using your long-tail research to uncover phrases to use in your content directly, you can use your research to uncover topics that need to be addressed.

Write a keyword-rich introduction about sitemaps

Do the writers of the site have noteworthy personal brands? A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Make sure all your links are relevant to the blog or forum, relevant to the conversation, and valuable for anyone who might stumble across it.

Make landing pages your centre of attention

Scroll down your homepage and see what feelings/thoughts occur as you view the page. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. So how can you get quality backlinks? Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving.

Types of site changes brought on by walled garden sites

For a list of known web spiders, see If your sitemap falls out of date and you don't take measures to correct it, you could pay the price with reduced search visibility and therefore, less traffic to your site. When searching for popular keywords, search results are usually mixed with Blended Search results. Gaz Hall, a UK based SEO Expert, commented: "Also decide how to bring this into your system whether you maintain the old server/hosting and redirects and renew the security certificate there (if it was https) or forward the domain and maintain the redirects in your current infrastructure and use a multi-domain/SAN certificate."

Find out more about local search

The content and physical piece of the puzzle is referred to as on-page SEO. Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about. Creating content that serves a need is the best way to improve web ranking. A keyword is any word or phrase that describes your website and/or web page content.