Let’s say an earthquake happens in a remote region of China. Inbound links are also used by some search engines to rank websites. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice.

Google's link: operator tells you all the links that Google knows about

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. Keyword density refers to the number of times a particular keyword is used in the content of your website.

Flag Fake Reviews

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or to see information about your web pages elsewhere (offsite SEO).

Facts about keywords that will make you think twice

Google’s reason for this is that many banner ads, which are placed “above the fold,” can negatively affect the user-friendliness of a website. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Gaz Hall, from SEO Hull, had the following to say: "It’s true, that a few duplicates on your site won’t hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue."

Find a simple guide to search engine spiders and read up about it

They might have “cart,” “basket,” or some other word as the unique identifier within these shopping cart URLs. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases The key is to aim them at beginners and explain every single step for solving a particular problem.