There is a strategy behind writing solid SEO content, and it is more than just keyword research and fill in the blanks. Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Building a website is similar to building a house. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather than paid for-remains largely untapped.

You'll be able to beat your competitors by considering carefully the use of RSS feeds

When people search for information online, they're looking for content that will satisfy whatever need they may have. At the very least, quarterly assessments are required. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. At the operating system level, Windows and Linux platforms are quite different.

The hidden agenda behind canonical URLs

This list of frequently asked questions is a great starting point to help guide you through the process. The purpose is clearly deceptive and intended to manipulate search results. Today's world of link building is dependent on high-quality writing and relationships with high-profile publishers. After that introductory period, your rankings will probably drop again as Google tries to make better sense of who you are and how authoritative you are.

Go long-tail and forget search engine spiders

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it's not going to be fun or engaging for the potential customer to read, and as such they might click off your website and look elsewhere. In this case, there is no need to include another one. To use a web server parallel, the Apache web server is free but many mission-critical websites use it. Gaz Hall, from SEO Hull, had the following to say: "SEO isn't an exact science. Unfortunately, Google hasn't given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can't possibly know every single aspect of their algorithm."

Find a simple guide to conversion rates and read up about it

When executed properly, SEO will source standard keywords customers are writing in search engines that need your specific services and products. Aside from the "traditional" SEO ranking factors, we're seeing a lot of new factors come into play: When people have questions, they type them into Google. That is why Hummingbird came about. Ultimately, this will serve to make your blog content more personably syndicated (and therefore, more trustworthy), and also has the potential to multiply your overall social media audience a few times over.