I'll cover those in a different blog post. The term black hat originates from before search was a thing, with old cowboy western movies. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors."

The benefits of organic links to your search marketing strategy

Google may penalize specific tactics, but they will never penalize quality. The initial settings are demanding and they require maintenance and alignment with trends and changes. There are numerous things that can trigger red flags for mobile user experience. If you get flagged in the on-page template, and you do have a dedicated mobile site or responsive theme, drop your domain into the Google Mobile Tester tool in Search Console. Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates.

The mysterious world of dynamic pages

Web crawlers may not crawl all of the pages in a big site (if it is very slow). Why Are Meta Descriptions Important for SEO? What about economic status? Why wouldn't Google use your meta description?

The hidden agenda behind comment spam

The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. It's my personal belief that the citations that matter most for your business are the ones that rank highest for your business by geographic market. Attitudes develop in other ways. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don't want your website to be listed on such pages."

Find a good selection of websites using interesting landing pages

Various incidents can lead to negative or positive consequences, which then affect future behaviors. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll want to constantly measure its success to maintain powerful results. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Domain age is a ranking factor.