So what constitutes low quality and how can it be avoided? Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find your target terms. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers.

Succeeding in SEO means paying attention to widgets

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Effective communication forms the basis for a solid and successful marketing program. Be judicious, not spammy. If you want more traffic, read on... In the last couple of years, web masters have been faced with a new foe - in the form of Google's Panda update.

Does Bing really care about widgets

A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. When they are indexing websites, the search engines' bots scan every one of a site's URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. It's a clear sign to Google that when people are looking for a certain product, they want to see yours.

Quality over quantity when it comes to local search

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". You will need to present information in an easy-to-follow fashion. The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with 10 implying the most importance or highest popularity. Gaz Hall, an SEO Expert from the UK, said: "Many other questions and topics need to be asked and explored, and much of this may be outlined in your standard business and/or marketing plans as well as in your (website) business requirements."

Facts about page impressions that will make you think twice

Google, in particular, ranks inbound links from blogs highly. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic. Like many SEO meat and potatoes tactics, there's no denying that header tags aren't as critically important for your site rankings as they used to be. If you own a website that's been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research.