Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic.

Local SEO and Listings

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. Keywords should be relevant. This means your site should be a satisfactory destination for users. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things.

Multiply your keyword ideas

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important.

How Can I Create Engaging, Trustworthy Content?

Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. Stop marketing to audiences and instead market to customers at scale. According to Gaz Hall, a UK SEO Consultant : "The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all."

Ensure each page has a unique target keyword

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.