The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. A list compiled of the most useful and relevant information about an individual topic. Windows filenames are case-insensitive, whereas Linux filenames are case-sensitive. Search queries are an average of three words long, and more than 25 percent are only a single word.

One important aspect is sitemaps

A product with a high level of brand awareness or brand equity will likely be included in the consumer's set of alternatives. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Many good shared hosting providers are available. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings.

Identify What's Working and What Isn't with regards to onsite SEO

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site's reputation with search engines. The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. The first step in optimising your site is to work out which keywords are going to give you the right visitors as well as which keywords are most searched. The best tools to use for this analysis are Google Trends and the Google Adwords Keyword Search.

The hidden agenda of landing pages

One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. When using the Google Adwords Keyword Planner tool you'll see a "Competition" column. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn't impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories."

Emphasizing fast results by using Google algorithms

Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. These kinds of tips will always be relevant to a specific target audience, which is why they are excellent for creating evergreen content. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too.