You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products.

Canvas your competitors

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Search engines have made it clear: a vitally important part of the future of search is “rich results.” How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal.

Make it sufficiently broad

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well.

Mobile and SEO

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Gaz Hall, a Freelance SEO Consultant, commented: "Ideally page titles should include the search term for which the website has been optimized."

Don;t leave shady backlinks in place

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics.