The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again.

Set Up Alerts For Brand Mentions

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed.

Write a 1000+ words article, forget 500

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information.

Sprinkle LSI Keywords is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. According to Gaz Hall, a UK SEO Consultant : "What would you type into a search engine to find your business website or page?"

Dominate your own little niche first

Links are still a critical element to Google’s algorithm and their value needs to be protected. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging.