Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Ideally page titles should include the search term for which the website has been optimized.

Contribute to the conversation

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect.

Aim to be in the top 3 positions, not just in the first page

Anyone with a site that provides useful content and has the right network can now drive organic traffic. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Google tends to prefer Featured Snippet content that begin logically as an answer would.

SERP Analysis

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. SEO success relies heavily on the keywords you choose to target. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm."

Does posting on social media help to improve website rankings?

Keyword-based titles help establish page theme and direction for your keywords. You should see improvements in website traffic, a key indicator of progress for your keywords. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines.