Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality.

Keep an Eye on Your Site’s Click Through Rate (CTR)

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks.

Actively seeking links can and should penalize your website

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Headings give your web page structure and help search engines better determine what your page content is about.

The meta keywords tag is not a ranking consideration

A Google research recently revealed that four out of five users trust search engines for local searches An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Gaz Hall, an SEO Expert from the UK, said: "Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users."

Distribute your content effectively

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection.